Hey crew, JP here 👋

This is my first public email / memo since Q1 2025.

For the past year, I’ve lived in a rebuild season — clarifying who I am, and what kind of future I want to build as a husband, son, professional, and a business-minded person.

I stepped away from a 7-figure business. I slowed down. I reset.

Doing this meant walking away from a business that did $3M+ in revenue with hundreds of clients, not take anymore consulting clients, and essentially make 60% less income than I’ve made in prior years.

I haven’t been in a true “founder mode” since Q1 2024.

Previously, I was in founder mode from 2021-2024 and then decided to become a consultant.

Being a proper founder in my eyes means I’m actively building something.

As a consultant I wasn’t building anything of my own, I was simply advising others.

After off-boarding my last consulting client in March 2025, I went into a full rebuild season.

For 6 months I didn’t generate any revenue. Did zero business.

Until two weeks ago, after much deep work and clarity — I mapped out my next project that I want to go all-in on for the next decade.

I haven’t felt this way about working on something since 2021.

There are patterns and “a-ha” moments I recognized from back in the day that gave me the conviction of “this is it”.

Introducing…

The Launch Dept.

A creator-first brand that exists to help founders build digital companies inside the creator economy.

Think creator economy meets Y-Combinator for Startups.

The creator space, which is made up of content creators, coaches, and influencers has a serious problem.

More times than not, they don’t come from a business background.

They didn’t study or learn business.

They don’t know operations.

And they don’t know what they don’t know when it comes to A LOT of things from a purely business standpoint.

All they’ve been exposed to is online coaching gurus, marketing bros, and modern day “thought leaders” — which in turn they go on to spend tens if not hundreds of thousands of dollars to learn business.

All of this results in a lack of professionalism and a lot of misinformation.

Which then leads to doing bad business in the marketplace.

Everything I just described I have seen to be the case 7/10 times in my experience in the last 6 years working with hundreds of online entrepreneurs and personally consulting 30+ creatorpreneurs.

At The Launch Dept — we’re going to help creators launch incredible businesses with world-class offers and truly teach creators how to become a real founder in the creator economy.

Consider this newsletter the beginning of a building in public journey where I share everything along the way as I build this new company while giving insights about launching + scaling businesses in the creator economy.

While nomadic laptop lifestyle has been the trend of the decade, I’m chilling in the Las Vegas Valley, fully locked-in and building my next company.

What’s your workspace vibe today?

Creators obsess over follower count.
Founders obsess over resonance.

Here’s the truth:
Your first 100 people who reply, share, and act on your ideas become the foundation of everything you build next. They shape your frameworks, your systems, your messaging, and your product direction.

The best part?
You don’t attract your first 100 true fans by posting more — you attract them by posting clearer.

That’s how building authority begins.

Every creator I’ve consulted in the last 2 years had a follower range of between 25,000 to 150,000.

Getting 100 customers from an audience of 25,000 is conversion rate of 0.4%.

Less than 1% !!!

If you can’t do that, you have one of two problems:

I saw a massive shift when we start reverse engineering from offer → content

The offer is solving a problem in the market you’re wanting to tap into.

The content speaks to the pain or desires of the problem your offer solves for.